What is Search Engine?
While a user follows the links and moves from location to location, it is just like surfing through a vast area of information. The phrase "Surfing the net" is thus used quite often in the Internet world. The web browser is like window open to the Internet.
The Internet is like a huge-library and a vast collection of information on almost every topic imaginable. But how does one find out what wants on the net?
One way is to know the address of the website where you want to go. Enter this address in the address box in the web browser. This way, only known sites can be visited. Sometimes you may want to view some specific information. But you may not have the addresses of the website where you can find the information. Then you need to search for that information on the web. Fortunately, there are programs called "Search engines" that make your task easy. Search engines are programs that search through indexes or directories of web pages for particular information.
Using a Search Engine
To find the desired information, enter a word or short phrase into the search box and click the 'Search' button. It is a good idea to first note down some key words or phrases that best represent the required topic. The text entered into the search box forms the "Search query". The way in which the search query is entered affects the matches found. Examine the search rules and options for the particular search engine. Search engines let you specify whether to search for any word, or an exact phrase.
How Search Engines Work?
Search engines have three main functions
Crawling: Crawling is the process in which any search engine’s bot systematically crawls the Web. It is also known as crawler or spider that is mainly for the purpose of index or update pages. The Crawler scours the World Wide Web in search of code/content of every URL they find.
Indexing: It stores and organizes the content crawled in the web. Once a page is listed in the index, it will be displayed in the search engines for any relevant queries.
Ranking: Crawling and indexing data are keeping web data within the database of the search engines. Search engine has its own set of algorithms and produce different results. It provides the pieces of content that is well suited to a searcher's query, where those results are ranked by most relevant to least relevant.
Search Engine Algorithm
It is a set of guidelines, or an extraordinary formula, that the search engine uses to determine the implication of a website page, and each search engine has its own set of rules. The algorithms as, they are diverse for each search engine, are additionally closely cautious secrets.
Relevancy: In search engine algorithm the principal thing to search is relevancy of the page. It is simply scanning for keywords, or looking at how they are functioning and the algorithm will check whether this website page has any relevancy at all for a specific keyword. Additionally keyword location is an important factor for the significance of the website. Keywords utilizing frequently is essential to relevancy. If the keywords appear frequently, the site will rank better.
Individual Factors: Individual factors influence the search engine to vary from each other search engines. Each search engine has different algorithms, and the specific elements of these algorithms give different results on Google, Bing, MSN or Yahoo. Most vital individual factor is the quantity of pages a search engine indexes. Some of the search engines are additionally penalize for spamming.
Off – page factors: Off page factors are still important for all search engines in ranking. They are click through rates and linking. Click through rates and linking are significant to value the genuine clients and visitors. This will make a calculation to rank the page higher.
Search Engine Optimization (SEO)
Search engine optimization is the process of getting traffic from the free, natural or organic search results. Just the name given to the action is to enhance search engine rankings. Search engine optimization may target various types of search including picture search, video search, local search, and news web search tools. It is the process of enhancing the visibility of a website or a website page in web search engines like google.com, yahoo.com, and bing.com. Search engine optimization is web promoting or web marketing that utilizes strategies to enhance the volume or nature of visitor traffic to a site page.
SEO Techniques
Search Engine Optimization (SEO) is the activity of improving web pages more search engine friendly. There are mainly 2 types of SEO techniques,
On-page optimization (or On-page SEO) is the technique of skyrocket the position of websites to the top of search results. It can be done by making changes to meta descriptions, meta keywords, title, content, structuring and increasing page-load speed.
Off-page optimization is the activities that are done away from a website to improve search rankings. The search engines determine the trust, website authority, relevancy, and page authority of a website to rank the web pages. Creating backlinks from niche relevant, high page rank and quality sites will improve your website’s positioning in search results. Off Page optimization is not only to create backlinks, but also includes social bookmarking, SMM, SMO and so on. Here traffic and citations also matters. Some of the off page optimization techniques are guest posting, article submission, forum participation and so on.
Introduction to SERP (Search Engine Result Page)
Search Engine Results Pages (SERPs) are the result pages displayed by search engines for any query searched by a searcher. These are the unpaid result pages displayed by Google in response to a query by a searcher. SERP's normally displays two kinds of results. They are Organic results and Paid search results.
Organic results : Organic results are results, that are displayed on search engine result pages naturally. It is unpaid and most appropriate search results listed as per relevancy. It incorporates a title and link with short meta description displayed on the SERP as per the searched keyword.
Paid search results : Paid search results otherwise called as PPC (Pay Per Click) is the way of displaying the web pages in the search results by paying the search engine for each clicks. It is an auctioned based system. Here the advertisers only need to pay for clicks and not for number of times the websites appeared in the search engines. They are usually placed at the top and bottom of the search engine results page.